Genre & Target Audience

GENRE - ACTION

We decided that the genre we would focus our opening sequence would be 'Action'. This type is usually fast-paced, full of activity and conflict throughout. As well as this it also usually has a heroic protagonist character, violence, gunplay, stunt scenes and chase scenes. As well as this in the past decade there has been a large increse in the use of special effects along with new technology (CGI). Because of all the specail effects, chase scenes and stunt scenes typically action film tended to fall under the Hollywood genre due to the very expensive price of making the films. But now with more improved technology at cheaper expenses it has also become popular with other institues such as Europe and Asia.
Aswell as the Action genre our opening sequecne is also going to have an aspect of gangster/ crime thriller. The reason for this is our opening sequence is going to have a character who's selling drugs for his boss but decides to steal some money off him. With this it makes the opening sequence not only an action film but an action/thriller film. With the addtion of the thriller genre along with action genre this will make our film become a hybird. Hybrids are films which have more then one genre. Some examples of British hybrid films like ours could be, Snatch, Lock Stock & Two Smoking Barrels and Rock n' Rolla because one has action, crime and thriller genre running throughtout.

TARGET AUDIENCE

After researching our genre we found out that Acion genre traditionally is aimed towards a male audience from early teens right up to mid-30s. But this isn't the only audience that the action genre attracts anymore. Now days action films are also enjoyed by more female audiences due to more women being involved in the films and also more directors having a a female as their protagonist character. a very good example of this is Tomb Raider, with Lara Croft(Angelina Jolie) as the protagonist character. Aswell as this we researched and found out that hybrid films are extremly popular over a wide audience. The reason they are so popular is that dont just target one set of people(audience), instead because they have more then one genre it targets many people. Our opening sequence would target people who enjoy actions film, but also people who enjoy watching crime films and thriller films because the whole film isn't just none stop action but it also will have selling drugs (crime & gangster), chase scenes and guns etc, which falls under thriller. However, overall we would say our film is a action film and these films are still targeted more towards a male audience because they have a much greater consumtion of action films. Therefore our target audience will be males ranging from teens to mid-30s.